Meet the Staff


Elise Rasmussen

Elise Rasmussen is Tobacco Reporter’s publisher and  global events director. She also manages advertising accounts around much of the world. Her drive, networking skills and powers of persuasion are legendary. Since joining Tobacco Reporter in 1982, Elise has traveled the globe nonstop, helping customers establish and strengthen their corporate identities within the industry. The  Global Tobacco & Nicotine Forum is her brainchild.
Kay O'Neill
Kay O’Neill

Kay O’Neill is Tobacco Reporter’s associate publisher and a sales representative and coordinator. She has a talent for gracefully reconciling the natural tensions that exist between sales and editorial considerations. Her cool mind and sense of humor have helped Tobacco Reporter sail a steady course in even the most turbulent of times. Kay has been with Tobacco Reporter since 1991 and currently looks after customers in the United States.


George Gay

George Gay is our European editor, but his territory spans the globe. Based in London, George has covered the tobacco industry since 1982, initially for a U.K.-based publication and, since 2004, for Tobacco Reporter. George’s profound understanding of industry issues, combined with his keen sense of observation and dry wit, has earned him a loyal following among Tobacco Reporter readers. His writing never fails to delight.
Timothy Donahue

Timothy Donahue is Tobacco Reporter’s assistant editor. Since joining our team in January 2013, he has become an expert not only on the traditional tobacco business but also on the rapidly developing vapor industry. Tim spends much of his time on the road, attending conferences and interviewing industry representatives. His networking skills, work ethic and quick mind are a valuable asset to Tobacco Reporter and its audience.
Stefanie Rossel
Stefanie Rossel

Stefanie Rossel is Tobacco Reporter’s contributing editor. A veteran trade journalist, she combines sharp reporting skills with in-depth knowledge of the tobacco and vapor industries. Prior to joining Tobacco Reporter, Stefanie was editor in chief at Tobacco Journal International, where she worked for a decade. Fluent in English, German and French, Stefanie covers tobacco news around the world. She is based in Germany.